50. Who is Your Target Audience?
Ans. If your intended audience cannot relate to your content or if your content doesn’t answer the questions your audience may have, then it won’t contribute to your bottom line. People always want access to accurate information that’s easy to digest. As we take a turn to the digital age, long texts are gradually losing engagement and going into extinction as videos, animations and infographics become more prevalent. Use the formats your audience prefers to engage with and ensure your content is interesting to your audience and provides value. In turn, this will keep them glued to your page and coming back for more!
