52. WHY and HOW Does content marketing Work?
Ans. As you already know, content marketing is about the creation, publication, and distribution of content to a target audience. It works because it’s more than empty content, it’s some kind of a dialogue between a vendor and a buyer. By demonstrating value and worth, marketers are convincing consumers that a particular brand should be a part of their lives. So providing users with valuable information is half the key to success. It raises trust in your business and helps to maintain customers engaged. Content marketing knows some secrets of keeping your site on the top of search results using specific keywords. The principle of its work helps to find a key to customers’ hearts through meaningful analysis of statistical data, art, and understanding of human psychology.
