65. How to measure the effectiveness of your content?
Ans. At the onset of measuring the content marketing success, look at the people you’ve reached out. What channels do they use? How often do they visit? Consider the following Google Analytics metrics to determine user demographics and behaviour. >> Page views. It is a basic KPI that shows which page and how many times has been viewed on a site. >> Demographics. Find out your audiences’ ages, genders, and interests to make sure you are getting a message to the right people. >> Geography. Define where they are coming from and allocate resources to this geographic area. >> Average time on page. Investigate how much time your readers spend on the website page to understand if they are interested, skim, or not really read at all. >> Bounce rate. It shows the percentage of your website visitors who viewed one page and left. Keep an eye on metrics of social media distribution: >> Shares. The higher count is always better. It indicates that your content is relevant and valuable for your audience. >> Follower growth. Remember, it is more indicative of your success than a static number of followers, no matter how large it is. >> Comments. Welcome any positive and negative feedback to see if your content resonates with your audience.
