80. What types of content make up an effective digital marketing campaign?
Ans. Digital content tends to fall under these main categories: Blog Posts—articles that allow you to identify your audience’s problems (or “pain points”) and ways to solve them. Guides and eBooks—longer form resources that allow you to explore blog topics at greater length. Video content—videos that cover topics relevant to your audience (often posted on platforms like YouTube which can then be embedded on your website). Podcasts—audio content that can be hosted on your website and downloaded by your audience. Marketing Emails—newsletters and product announcements sent directly to potential customers. Social Media—a social media presence acts as a tool for amplifying your overall SEO and brand awareness efforts.
