88. What do you think is the most important thing that needs to be included in a brief?
y “The whole brief is important. If I don’t have enough instructions, how can I deliver the content that is needed?”A good content strategist will know that the same story can be told in many different ways, depending on your audience and objectives. So a good answer would highlight that the writing starts with the target audience and purpose of the content, which would, in turn, help them craft the storytelling and distribution strategies. You may add on to this question by asking for an example of a company’s content strategy that they think has an obvious mismatch between the content and the target audience, and how they think this could be improved.
