89. What is your content strategy thought process? What do you look out for, in what order?
“The content has to be clear and grammatically correct. I also make sure the writing voice suits the content.”Look out for a variety of editorial experiences, including creative, newsroom and branded content. A good content strategist should be able to identify that content for different intents requires very different editorial styles. In their thought process, look out for their ideation journey in sharpening, packaging and distributing the content to reach the target audience and fulfil the purpose of the content. Do note that content strategists with different backgrounds (like those transitioning from journalism roles, traditional marketing roles or digital marketing roles) may highlight different things. Take note of their strengths in light of what your team is lacking.
