90 What do you think our company’s voice is? How would you write this voice?
“Your company’s voice is like that of an expert, and to write content for your blog, I would use an expert’s language and keywords.”If the candidate can identify the tone your company is going for, he or she probably prepared for the interview and took the time to understand your brand storytelling. It also shows experience in crafting brand messaging, look out for the keywords that you associate with your brand. A good candidate will also identify that your target audience will require a certain voice and tone. Most experienced writers should be able to identify your company’s voice. To build on this question, you can ask for some ideas on how to further your brand messaging, which will be more telling about how well they understand your brand’s direction.
