92. What kind of content assets have you worked on in the past?
Average Candidate: “I like writing social media copy the best.” VS Great Candidate: “I have experience with writing journalistic articles, branded insight content and social media copy, but I enjoy editorial work the most. I’ve also had experience pitching ideas for articles or videos to clients as well as internally to editors.” This will give you an idea of whether they have experience with the written content formats that your company applies. A weaker candidate will have writing experience in fewer areas. Depending on whether your company is looking for an individual to fill a role that’s more focused on producing content according to a tried-and-tested format, or a role that is responsible for innovating and coming up with new content formats, this question will show you whether the individual suits the needs of the role.
