93. How comfortable are you with multimedia formats? What other software and multimedia are you familiar with?
Average Candidate: “I have no experience with multimedia, I only write.” VS Great Candidate: “I have experience with designing graphics, videography and photography. I picked up these skills because I think all content comes in a package, it’s never just one article, and it’s useful to be able to do more than one thing. I’m familiar with the Adobe Suite.”Not a must for some companies, but this is always an added bonus. Look out for their experience with multimedia projects and whether they are familiar with terms that multimedia creatives use. If a content strategist can also communicate with designers, illustrators and videographers, as well as have some ideas on the best practices in those areas, they view content as a string of conversations they have with their audience across multiple platforms and formats, instead of as a singular asset. This also enables them to issue good briefs to the creatives they work with..
