98. Tell me more about a time you managed a team of content creators for a project. Describe a time you disagreed with what they wanted to do.
“Putting together a team based on their strengths and weaknesses is very important. The last time I disagreed with my creatives, it was because all of them had the same editorial background, and I felt our direction was one-dimensional and not brand-focused enough. To remedy this, I put together a set of case studies that illustrated what I had in mind for our content. I also requested help from another team member from the traditional marketing department, to sit down with my team and me to analyse how to improve our content to meet business goals.” This question is meant for a candidate interviewing for a more senior position with management responsibilities. Instead of steamrolling over conflicting opinions, a good candidate would recognise the underlying problem, and address it effectively. A weak answer may indicate that the candidate has a very top-down style of leadership, and may not take well to more collaborative teams.
