What were the different approaches used in marketing earlier?
There were three marketing approaches used earlier: a. Production orientation: An organization which focuses on production specializes in producing most of the given services and products without considering the quality. b. Product orientation: An organization which focuses on product orientation is mainly concerned with the quality of the products. c. Selling orientation: An organization which uses sales orientation mainly focuses on the selling or promoting a particular product, and not determining new consumer desires as such.
