What are the two major segmentation strategies followed by the marketing organizations?
The two strategies followed are: a.Concentration strategy: This kind of segmentation strategy deals in a particular segment of market and therefore they set their prices, etc accordingly. For eg Mercedes benz has chosen to concentrate on the luxury segment of the the car market. b.Multi segment strategy: This kind of segmentation strategy focuses on more then one different market segments. They make separate marketing programs for separate segments.
