What are the major factors influencing buying behavior?
The factors influencing buying behavior can be categorized into: a. Personal factors, b. Psychological factors c. Social factors. Personal factors can be related to the persons age, sex , race, religion, occupation, educational qualifications, level of authority etc. Psychological factors refer to motives related to the satisfying of needs and wants which can either arise out of deprivation or for instant social status. Social factors refer to the physiological and social level of hierarchy in the society the consumer belongs to, which determine his motives of purchasing a product.
