What are the major differences between the two?
In consumer market the purchase might even be made when the products are not required in day to day activities. But in business market the business has to buy to stay profitable. The business buyer is sophisticated in terms of the process involved in buying, decision making while on the other hand the consumer in the consumer market might not be as sophisticated The business buyer is an information-seeker, constantly on the lookout for information and advice. On the other hand the consumer only searches information when he requires to make a decision. Packaging is important in consumer market while its non existent in the business market. Expert advice is taken while making purchases in the business market as against the consumer market. Consumer market product are simplistic while business products are complicated.
