3. What is online marketing and what is the difference to digital marketing?
Digital marketing can be done both online and offline. Online marketing therefore is a subcategory of digital marketing and it makes up the majority of all digital marketing efforts. When you e.g. order your food in a restaurant from a tablet, you're using an electronic device that delivers marketing messages and advertisements to you in a digital format but without using the internet. Online digital marketing in contrast involves the internet and e.g. uses social media, emails, or websites.
Online marketing is simply a subset of digital marketing and refers to content delivered via the Internet, while digital marketing refers to any marketing that exists on electronic divce
