12. How do I write a great call-to-action (CTA)?
The best calls to action are clear, concise, simple, catchy, and get the audience to click on them. As the LIFT model suggests, a CTA should convey the value proposition of what you're offering while being relevant and clear. Distractions and anxiety reduce the effectiveness of a CTA and cause drop off. A sense of urgency on the other hand boosts the effectiveness even more as more people take action.Use persuasive writing skills. Copywriters often craft a good call to action by using persuasive language. Use words that persuade people to follow your direction. Keep your CTA copy concise to build intrigue and make your audience want to learn more. Create a value proposition—create an incentive that benefits people, like saving money or lower rates. Some of the best CTAs create a sense of urgency in their message. Let people know that this is their chance to shop a limited offer before it's too late.
