14. What is Conversion Rate Optimization (CRO)?
Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. Conversion optimization consists of researching and testing how a site can increase its ratio of visitors to actual customers. It helps you to get more people to take a desired action (usually making a purchase) rather than simply viewing content and leaving. 15. What is
