24. Why is Search Engine Optimization (SEO) important?
Google is used by billions of people everyday to find what they're looking for. The potential visitors you can get from Google are not just any visitors but people who are already looking for what you provide. These ideal visitors are the most likely to convert into customers. However, most people only bother for the top search results on the first page. This is why it is important for you to rank high and invest in SEO for your website.
