38. What are the best ways to locally optimize my website for local SEO?
Local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for certain search queries performed by a local audience. Optimizing the website of your local business is about making sure people can find you online and offline. You can do that in part on your own website, but there's a lot more you can do e.g. leveraging business directories, social media, Google My Business and Google Maps.
