47. Do I need to constantly create new content?
Yes and no. Content creation needs to be ongoing and should be consistent. However, there are ways to simplify and automate the process, and you can always repurpose existing content. This entails creating content in one format and then reworking it several times in order to utilize that same information in other formats too. Not only does this approach lighten the workload of content creation, but it also allows the same content to be consumed by people with different preferences.