52. Do I need an editorial calendar?
Yes, it is highly advisable. To see the best results from content marketing you need to be consistent with it and be held accountable by a plan. You also need to plan and research topics, keywords, and more. You don't have to maintain a full-blown, detailed editorial calendar, but you should at least plan out your content a month in advance, and include the following columns in your content calendar spreadsheet: Which content you will create and publish When you will do so On which channels Which topics you'll create content around Which keywords to use What your headlines and titles will be Which hashtags to use to post your content How you will be repurposing your content
