58. How can I incorporate big content into my content marketing plan?
Big content', also known as content that requires significant time and resources, is all the rage today. Since big content can't be easily replicated, it makes more sense for people to link out to your asset than to create their own. The effort they would need to go to to produce something as good as, or better, is simply too much. To include big content in your content strategy, focus on creating skyscraper posts, conducting unique research and surveys, and going out of your way to make your content more helpful, comprehensive, and better.
