63. How do I measure the success of my content marketing efforts?
Ultimately, the success of digital marketing can be seen in the number of conversions it creates. You can attribute clients, sales, and conversions to the individual pieces of content and track the exact results. A CRM will oftentimes keep track of the activity for you. A consumer typically needs several 'touches' before finally deciding to purchase. So keep that in mind when evaluating the success of your content pieces, not every content piece contributes to a sales conversion but can contribute to other important stages in the funnel as well.
