67. Isn't social media marketing taking the place of email marketing?
Social media marketing can't keep up with email marketing at all. Statistics have been showing this consistently over years. Email is at least 4 times more effective in reaching your audience than Facebook. Email reaches three times more people than Facebook and Twitter combined. That's a significant difference. In addition to that, studies show that the quality of the audience is higher with email subscribers than with social media subscribers, and that email readers are more task-oriented than people browsing on social media. And email subscribers are more open and susceptible to receiving promotional messages. This explains the much larger ROI of email marketing, too.
