69. Do I need to send an email newsletter?
For some small businesses, a newsletter is the way to go. For others, a different approach works better. Find a way to give value and sell your products and services with email content. It doesn't necessarily have to be in the form of news or recent blog posts. Tailor your email structure and message types to your unique audience, and see what works best through experimentation. Each message type gathers different results. (Source: GetResponse)
