70. How often should I send marketing emails?
It's a matter of experimentation and testing to see what your particular audience responds best to. Start by determining a frequency you know you can commit to and realistically be consistent with over time without stretching yourself, and then adapt by increasing it or decreasing it based on the engagement and results you see.When determining a sending frequency you can commit to, focus not so much on fancy personalization, but more on the value, relevancy, helpfulness, and quality of your content because if your emails are all that, people won't perceive them as 'sent too much' or irrelevant, and focus on building your list organically with people that have purposefully subscribed.
