74. How long should my emails be?
Shorter tends to be better. The average person will only spend about 20 seconds reading an email, so use that as a guideline. More frequent but shorter emails tend to be better than less frequent longer emails, as they help you stay front of mind more and be remembered as valuable more often. If you send email less frequently than once a week and your emails will take longer than 20 seconds to read, make sure that the most important information, as well as your call to action and links, are located near the top, where they can be seen without having to scroll down. And structure your longer emails in sections with subheadings and more calls-to-action further down, just like you'd write a blog post. This helps guide readers and improves conversions for longer email marketing campaigns.
