76. Should I segment my email lists?
Yes. If you have the resources to write that extra content, and the flexibility within your niche to divide your subject matter up into segments, then by all means, do it. It doesn't matter how small your email list is – segmentation increases relevancy and thus improves performance. Segmenting your email list is a great way to personalize marketing messages according to subscribers' individual interests, making them that much more effective.
