78. How can I get subscribers to open my emails?
Nail your email subject line. The key to getting subscribers to open your emails is by writing a stellar subject line every time. Other than your name or your business name, that's all they have to help them make that split-second decision when they see your email in their inbox. Including personalization in your subject line is an easy way to increase opens. Consumers open emails with personalized subject lines at a 50% higher rate compared to emails without personalized subject lines, yet only 2% of emails employ personalization.
