83. What is lead generation?
Lead generation is the process of generating interest for a product or service with the goal of turning that interest into a sale. In digital marketing, it typically involves collecting a visitor's contact information (called a lead) via a web form. With lead generation, the focus is on conversions. You can use the collected contact info like name, email address, and phone number, to reach out and nurture them with your content and sell your products and services.
