84. Can social media marketing really help my business?
Yes. Social media marketing can help your small business: Get exposure Raise brand awareness Increase your reach Enhance public relations Get more website traffic Get more engagement e.g. messages, mentions, tags, video views, likes, comments, shares, retweets, event responses, offer claims, followers, subscribers, page likes Generate more leads & attract more customers Offer customer service and customer support Do research & development, social listening Build your brand reputation, collect reviews and testimonials Get more sales e.g. catalog sales, store traffic Build your own online community Encourage user generated content e.g. through branded hashtags Get brand advocates.