99. How much time should social media marketing take each week?
Determine how much time you spend doing what in your small business by looking at the importance and urgency of the tasks. If social media marketing brings you only a small fraction of business, spend less than if it is responsible for most of your sales. Find a sweet spot without neglecting your other responsibilities and make sure you focus the most time on the digital marketing channel that delivers the best results for your small business.
