101. What are some common social media marketing mistakes small businesses make?
One of the worst mistakes is inconsistency. Only posting sporadically, and not responding when consumers reach out to engage. Another big mistake is using social media as a place to only announce your own content without ever engaging in discussions with your audience. Another biggie is spreading themselves too thin and having presences on multiple social networks without a dedicated strategy for each, not enough resources, capacity, time, money, or knowledge to successfully and strategically manage them.
