2. What percentage of web traffic originates from organic search?
53% of all web traffic originates from organic search. Combine this with the 15% of traffic coming from paid search and you’ll see that over two thirds of web traffic is originating from search engines such as Google, Yahoo and Bing. With over half of all web traffic coming from organic search, the importance of prioritising SEO in your digital marketing strategy has never been higher. If you can show up in your target audience’s search results, your brand is far more likely to get noticed and claim the traffic
