What does PPC stand for?
PPC stands for pay per click, which is a type of search engine advertising. This is essentially a way of buying traffic to your site, rather than achieving it organically. Businesses bid for ad placement within a search engine’s sponsored links. This means that when a consumer searches for a keyword related to that business, the ad will show up, attracting visitors to the website. The business is charged a small fee every time someone clicks on the ad, earning it the name of ‘pay per click’. If a PPC campaign is working effectively, the visit itself should be worth more than what you pay for it. However, PPC requires a lot of research to choose the right keywords. Get it wrong and you could end up paying large amounts of money for irrelevant web traffic.
