Which is more secure: HTTP or HTTPS?
HTTP stands for Hypertext Transfer Protocol, whilst HTTPS stands for Hypertext Transfer Protocol Secure. In basic terms, HTTP and HTTPS are exactly the same, except HTTPS has added security. This security is added through the TLS (Transport Layer Security) protocol, which enables encryption. This helps to prevent hackers from seeing private content and conversations on the site. But how is this relevant to digital marketing” Google is now prioritising HTTPS sites for ranking, so opting for HTTPS can give a slight boost to your SEO. Not only that, but some consumers will actively look for HTTPS sites as they are seen as being more trustworthy.
