What is a persona?
In digital marketing, a persona is a fictional character which represents your ideal customer. You might sometimes hear to it referred to as a buyer persona or marketing persona. The characteristics of this persona will be based on market research and segmentation data. Using a persona can help you to target your digital marketing efforts more effectively, as you will have a clearer and more in-depth understanding of your target audience. It will also help you to relate to your customer as a real person, so that you can tailor your communications to this character.
