What is the name of email marketing that the recipient has consented to receive?
Permission-based email marketing involves communicating by email with consumers who have actively opted in to receiving email marketing. This is the opposite to using cold emailing tactics such as buying email lists. The benefit of using permission-based email marketing is that you know that your audience is interested in your business. After all, they’ve actively chosen to sign up to your mailing list. For this reason, permission-based emails tend to have higher open rates of up to 40%.
