24 Why are keywords important?
Ans. Keywords are the connection between what people are searching for and your website. Without the right ones, your website pages won’t target the right searchers. Choosing the right keywords and using them, together with synonyms, in the right places on your web page (for example in headers and the first paragraph) helps search engines like Google understand who will most benefit from finding you. And most notably, searchers that are most likely to buy. There are many SEO tools that allow you to see which keywords searchers use and how often. These include Google’s free Keyword Planner, or paid SEO tools such as SEMrush, which also has a variety of competitive analysis features.
