26 How would you describe Off-page SEO?
Ans. Off-page SEO is the term in search engine optimization that we use to describe activities we do away from a site to improve a page’s rank in the SERPs. Google determines the trust, relevancy, and authority of a website by how it interacts with other websites and how people find and engage with the website. By building backlinks from niche relevant, trusted sites you can improve your site’s positioning. But it’s not only backlinks. It could also mean social bookmarking, social media, digital marketing or other forms of digital marketing because traffic and citations matter to Google too.
