37 What is internal linking?
Ans. Internal links are backlinks that connect one web page on a domain to a different web page on that same domain. They are commonly used in main navigation or UX but as SEOs we can also use them. They have 2 main usages: 1 – We can use them to build hierarchy on silo the domain to help build relevancy and authority on specific keywords. 2 – Internal links can be used to pass links juice/authority from one page to another, specifically with contextual links.