40 What is anchor text?
Ans. Anchor text is the clickable text in a hyperlink. Common SEO best practices dictate that anchor text is relevant to the page you’re linking to. Although having exact match anchor texts (including keywords) delivers more value, Google will punish over-optimized anchor distributions and you should have a natural, variable distribution that includes branded, partial match, exact match, and naked URLs. As you would expect from sites naturally linking to your site.
