62 What is included in an SEO audit?
Ans. It really depends, everyone has their own idea what should be included in an SEO audit. As a good rule of thumb you will probably want to cover the following: Technical analysis Accessibility Indexability On-Page analysis Content issues Metadata Page / site structuring Off-Page analysis Anchor text diversity Link profile Referring domains Competitive analysis and keyword research What the site is ranking for What their main competitors are ranking for Keywords they could be targeting
