19) Explanation of Types of Ad campaign
Types of Ad campaign 1, Search Campaign: Here Ads will appear on SERP and other Google search sites, it happens when people search for keywords related to your site. It increases traffic, conversions and sales. 2, Display Campaign: In this ads appear on Google display network. Here targeting users based on the topics, demographics, placement targeting, keyword targeting, interested audience etc. 3, Search with Display opt-In: Here search ads will run on both search and display mediums. Text ads are visible on SERP and also visible on relevant places in the display network. 4, Video Campaign: Running campaigns to display ads on video platforms like youTube and other different video related sites on Google display network. Ex- skippable and Non-skippable ads, Discovery ads, Bumper ads etc. 5, Shopping Campaign: Shopping ads are mainly used for retailers who want to promote their products online. Ex- shopping ads on SERP and other Google sites. 6, Universal App Campaign: This campaign is mainly used to promote your mobile apps on search, display and YouTube.
