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Gagan Mishra

Digital Marketing
Digital Marketing
2 years ago

How to measure the ROI of any channel?

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Abhishek Mishra

2 years ago

You take the sales growth from that business or product line, subtract the marketing costs, and then divide by the marketing cost. So, if sales grew by $1,000 and the marketing campaign cost $100, then the simple ROI is 900%. (($1000-$100) / $100) = 900%.

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