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Gagan Mishra

Digital Marketing
Digital Marketing
2 years ago

Differentiate between Google Adword and Double Click.

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Abhishek Mishra

2 years ago

Google Ads (AdWords) has sophisticated reporting features and Smart Bidding automation but this can only be set at the ad group and campaign level and not the keyword level. Search Ads 360 (DoubleClick Search) allows automated bid strategies to be set at keyword level across engine accounts.

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