12. Extended P's of service marketing mixes: a. People, Product, Process b. Price, Physical Evidence, Promotion c. Physical Evidence, Place, People d. Product, Process, Physical Environment
People, Product, Process Expl: Extended P's of service marketing is the criteria used to measure strategy execution and performance. This model expands on the traditional P's by also looking at people, products, and processes (people-first, process-oriented, and product-based).
