3. “Do Small, Local Businesses Need Digital Marketing?”
Yes! No matter how large or small, if you have a business, you need a website. And if you need a website – and you want it to help you make money – you need marketing. If you don’t plan to take orders, reservations, or even customer questions on your website, it still has a role to play. Google uses information from your site to answer queries from users on mobile devices traveling near your business. So, for example, if someone types in “Italian restaurants near me,” your site will only come up if you’ve put some work into the marketing side. This can help you add dozens or even hundreds of visitors to your foot traffic, so it’s very much worth it. In fact, small businesses can find modest digital marketing investments make a bigger bottom line splash than they would for a far larger “online-only” company.
