7. "Why Does Keyword Research Matter?"
The foundation of any successful SEO strategy is built upon keyword research. When you truly understand your audience, you can identify what queries they're using. This gives you the opportunity to create valuable content and get found by your ideal audience. Keyword research provides direction for your content strategy. When you're conducting this research, you want to look at long-tail keywords you can be targeting throughout your site and analyze your competitors to see what keywords you want to compete for.
