10. “Ok, But Why Do I Actually Need a Blog?”
Your blog is the most powerful digital marketing tool on your website. This is true for a whole host of reasons: A blog will help your site appear higher in rankings for searches related to your products. People can subscribe to a blog, giving you a direct channel to communicate with them. Most early-stage conversions (such as email subscriber sign-ups) come from blog posts. When a blog is frequently updated, it makes your site seem more active and trustworthy. Your blog is the centerpiece of your site because it’s where you showcase helpful, informative, useful content for site visitors. This makes them much more likely to pick you over a “brand X” website that doesn’t offer them value until they plunk down some dough
